EnduBerry™ Nu
Purple powder extract of haskap berry (Lonicera caerulea, blue honeysuckle).
Supplier: Mibelle Biochemistry. Positioned for: Energy & sports, Muscle & recovery. Company cites one placebo-controlled, double-blind study in recreational runners (Howatson et al., 2022, Nutrients).
How to merchandise EnduBerry™ Nu
Where it sits
Sports nutrition section, pre-workout and electrolytes.
Pair it with
- Electrolytes
- Protein powders
- Tart cherry products
- Beetroot powders
Who asks for it
Runners and recreational athletes.
On the store floor
- Haskap is a cold-hardy northern berry, also grown in Canada.
- Ask about their sport and training schedule.
- Check the label for serving timing.
Display idea
Running-season display with haskap berry imagery.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).