DracoBelle™ Nu
Water-soluble extract of organically grown Moldavian dragonhead (Dracocephalum moldavica); plant-based option for skin products.
Supplier: Mibelle Biochemistry. Positioned for: Skin, hair & nails, Healthy aging. Company cites two human clinical studies (Wandrey 2021; Baumann 2025); a 2025 rat safety study is also published.
How to merchandise DracoBelle™ Nu
Where it sits
Beauty-from-within section, near collagen.
Pair it with
- Collagen
- Hyaluronic acid
- Vitamin C
- Biotin
Who asks for it
Vegans looking for a plant alternative to collagen products.
On the store floor
- A plant-based ingredient used in beauty-from-within products.
- Made from an herb in the mint family.
- Ask whether they avoid animal products and point to vegan labels.
Display idea
Vegan beauty-from-within shelf with a dragonhead flower image.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).