CM-Glucan Nu
Purified, water-soluble beta-glucan from baker's yeast, modified for solubility.
Supplier: Mibelle Biochemistry. Positioned for: Immune health, Seasonal & allergy, Respiratory health, Topical & cosmetic. Company cites several clinical studies; one published human study found (Talbott et al., 2024). Supplier lists it for US and selected Asia-Pacific markets only, not the EU.
How to merchandise CM-Glucan Nu
Where it sits
Immune section.
Pair it with
- Vitamin D
- Zinc
- Vitamin C
- Elderberry products
- Pollen-season products
Who asks for it
Shoppers stocking up before cold season.
On the store floor
- Beta-glucan here comes from the same yeast used in bread-making.
- Water-soluble, so it suits drinks and powders.
- Ask whether they avoid yeast products.
Display idea
Cold-season endcap with a yeast beta-glucan fact card.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).