AnaGain™ Nu
Water-soluble powder extract of organic germinated pea seeds (Pisum sativum), non-hormonal, for hair products.
Supplier: Mibelle Biochemistry. Positioned for: Skin, hair & nails, Topical & cosmetic. Company cites one human clinical study (Grothe et al., 2019, Phytotherapy Research) plus a 2025 laboratory paper.
How to merchandise AnaGain™ Nu
Where it sits
Hair, skin and nails section.
Pair it with
- Biotin
- Collagen
- Silica
- Scalp care
Who asks for it
Adults concerned about shedding or fuller-looking hair.
On the store floor
- Made from sprouted peas, a familiar food.
- Non-hormonal, per the maker.
- Ask how long they've noticed shedding and suggest a practitioner for sudden changes.
Display idea
Beauty-from-within display with pea sprouts imagery.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).