Friday, November 13, 2026
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› Mibelle Biochemistry

AnaGain™ Nu

Water-soluble powder extract of organic germinated pea seeds (Pisum sativum), non-hormonal, for hair products.

Supplier: Mibelle Biochemistry. Positioned for: Skin, hair & nails, Topical & cosmetic. Company cites one human clinical study (Grothe et al., 2019, Phytotherapy Research) plus a 2025 laboratory paper.

How to merchandise AnaGain™ Nu

Where it sits

Hair, skin and nails section.

Pair it with

  • Biotin
  • Collagen
  • Silica
  • Scalp care

Who asks for it

Adults concerned about shedding or fuller-looking hair.

On the store floor

  • Made from sprouted peas, a familiar food.
  • Non-hormonal, per the maker.
  • Ask how long they've noticed shedding and suggest a practitioner for sudden changes.

Display idea

Beauty-from-within display with pea sprouts imagery.

Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).