Rosell® probiotic strains
Collection of Lallemand probiotic strains (for example L. helveticus Rosell-52, B. bifidum Rosell-71) supplied for brand-owners' formulas.
Supplier: Lallemand Health Solutions. Positioned for: Digestive health, Immune health, Children, Mood & stress, Pregnancy & infant. Several Rosell strains feature in the published clinical work behind the company's branded blends; evidence is strain-specific. Company site blocked automated access, so details come from PubMed and trade press.
How to merchandise Rosell® probiotic strains
Where it sits
Probiotic section, multi-strain products.
Pair it with
- Prebiotic fibre
- Fermented foods
- Vitamin D
- Digestive enzymes
Who asks for it
Shoppers comparing multi-strain probiotics.
On the store floor
- Rosell strains appear by name and number on many probiotic labels.
- Ask what they want from a probiotic before comparing strain lists.
- Remind shoppers to check storage and best-before date.
Display idea
Strain-name decoder card on the probiotic fridge door.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).