Probiokid®
Children's probiotic combining Rosell strains of L. helveticus, B. infantis and B. bifidum with FOS prebiotic fibre.
Supplier: Lallemand Health Solutions. Positioned for: Children, Immune health, Digestive health, Pregnancy & infant, Respiratory health. A 2021 review in Nutrients (Tremblay et al.) covered 28 clinical studies in infants and children. Company site blocked automated access, so details come from PubMed and trade press.
How to merchandise Probiokid®
Where it sits
Children's section or probiotic set.
Pair it with
- Children's multivitamins
- Kids' vitamin D drops
- Fish oil for kids
- Fibre powders
Who asks for it
Parents of young children.
On the store floor
- A children's probiotic blend with added prebiotic fibre.
- Ask the child's age; check the label's age range and dosing.
- Sachet formats mix into cool food or drink.
Display idea
Back-to-school endcap with kids' basics.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).