Lalmin®
Selenium-, zinc- and other mineral- or vitamin-enriched yeasts used as nutrient sources in supplements.
Supplier: Lallemand Health Solutions. Positioned for: Immune health, Skin, hair & nails, Healthy aging, Bone health, Metabolic & weight, Women's health, Food & beverage formulation, Manufacturing & delivery. Used as a food-form vitamin and mineral source; no independent human studies on the range were found. Company site blocked automated access, so details come from trade press.
How to merchandise Lalmin®
Where it sits
Mineral section, beside selenium and zinc; also found in immune and beauty-from-within multis.
Pair it with
- Multivitamins
- Vitamin E
- Zinc lozenges
- Food-based multis
Who asks for it
Shoppers who prefer food-form or yeast-grown minerals.
On the store floor
- Minerals grown into yeast, which is how 'selenium yeast' appears on labels.
- Ask whether they avoid yeast before suggesting it.
- Check the mineral amount per serving against other products they take.
Display idea
Card explaining 'yeast-grown minerals' next to standard mineral forms.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).