M-Gard®
Beta-glucan ingredient extracted from yeast cell walls.
Supplier: Lallemand Bio-Ingredients. Positioned for: Immune health, Seasonal & allergy, Healthy aging. PubMed lists a 2025 pilot on Lallemand yeast beta-glucan after flu vaccination and a 2026 trial protocol naming M-Gard.
How to merchandise M-Gard®
Where it sits
Immune section, near other beta-glucans and mushroom products.
Pair it with
- Vitamin C
- Vitamin D
- Zinc
- Elderberry
- Seasonal products such as quercetin and nettle, in spring
Who asks for it
Shoppers stocking up before cold and flu season.
On the store floor
- A beta-glucan sourced from baker's yeast cell walls, not from oats or mushrooms.
- Ask whether they already take a mushroom or oat beta-glucan product.
- Check the label for the amount of beta-glucan per serving.
Display idea
Seasonal immune endcap with a card showing the different beta-glucan sources.
Before repeating any benefit, check what the finished product's licence or label allows in your market (for example a Health Canada NPN, a US structure/function statement or an EU authorised claim).