Lalmin® vitamin and mineral yeasts
Inactivated whole-cell yeasts standardised to elevated levels of nutrients such as vitamin D, B vitamins, zinc, chromium, iodine, magnesium or manganese.
Supplier: Lallemand Bio-Ingredients. Positioned for: Immune health, Energy & sports, Healthy aging, Bone health, Skin, hair & nails, Blood sugar, Women's health. Company technical data; PubMed lists a 2025 pilot on Lalmin Immune Pro and a 2025 yeast-bound iron feasibility trial.
How to merchandise Lalmin® vitamin and mineral yeasts
Where it sits
Whole-food or food-based multivitamin section.
Pair it with
- Probiotics
- Greens powders
- Plant protein
- Vitamin D and bone formulas
Who asks for it
Shoppers looking for 'food-based' or whole-food vitamins.
On the store floor
- Nutrients are grown into yeast cells rather than blended as isolated salts.
- Read the label to see which nutrient is yeast-bound.
- Ask about yeast sensitivity before suggesting it.
Display idea
Group food-based multis together with a sign explaining how yeast-grown nutrients are made.
What staff can say depends on each finished product's licence or label in your market, such as a Health Canada NPN, a US structure/function statement or an EU authorised claim, so read the label first.