Lalmin® Se
Inactivated Saccharomyces cerevisiae yeast grown with selenium so that the selenium is held mainly as selenomethionine; sold in grades such as Se1000 and Se2000.
Supplier: Lallemand Bio-Ingredients. Positioned for: Immune health, Healthy aging, Skin, hair & nails, Men's health. Selenium's antioxidant role is an EFSA-authorised claim; company publishes technical data.
How to merchandise Lalmin® Se
Where it sits
Single minerals section, next to other selenium forms.
Pair it with
- Multivitamins
- Vitamin E
- Zinc
- Iodine
- Hair, skin and nail formulas
Who asks for it
Shoppers who prefer food-form or yeast-bound minerals.
On the store floor
- Selenium bound in yeast, mostly as selenomethionine.
- Check the label for micrograms of selenium per serving and compare with their multivitamin.
- Ask whether they avoid yeast before recommending a yeast-based mineral.
Display idea
Shelf-talker explaining 'selenium yeast' versus selenite or selenate on labels.
Before repeating any benefit, check what the finished product's licence or label allows in your market (for example a Health Canada NPN, a US structure/function statement or an EU authorised claim).