DavosLife Biocarotene
Natural mixed carotenes from palm, supplied at 30% in MCT or sunflower oil, used as provitamin A and a natural food colour.
Supplier: KLK OLEO. Positioned for: Eye health, Food & beverage formulation, Healthy aging, Skin, hair & nails, Bone health, Heart & circulation, Blood sugar, Immune health, Brain & cognition, Topical & cosmetic. Natural colour and provitamin A source; research listed by the company.
How to merchandise DavosLife Biocarotene
Where it sits
Vitamin A and carotenoid section.
Pair it with
- Lutein products
- Vitamin E
- Multivitamins
- Fish oil
Who asks for it
Shoppers who prefer mixed carotenes to synthetic beta-carotene.
On the store floor
- A mix of natural carotenes rather than one isolated compound.
- Also used to colour foods naturally, such as dairy and baked goods.
- Ask about other vitamin A sources they take and check combined totals.
Display idea
Carrot, palm fruit and pumpkin images on a 'natural colour' shelf card.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).