ZeaONE® / OPTISHARP™ Natural Zeaxanthin
Natural zeaxanthin from marigolds, typically combined with lutein.
Supplier: Kemin. Positioned for: Eye health, Brain & cognition, Pregnancy & infant. Company cites published studies on zeaxanthin with lutein.
How to merchandise ZeaONE® / OPTISHARP™ Natural Zeaxanthin
Where it sits
Eye health section, beside lutein.
Pair it with
- lutein
- omega-3
- vitamin A/beta-carotene
Who asks for it
Shoppers who saw 'lutein and zeaxanthin' recommended and want both.
On the store floor
- Zeaxanthin is a carotenoid also found in corn and peppers.
- This one is from marigolds rather than synthetic.
- Check the label for the ratio of lutein to zeaxanthin.
Display idea
Shelf tag that flags products containing both lutein and zeaxanthin.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.