XCS-11®
Stabilized chlorine dioxide solution (2% and 5%) for oral-care products.
Supplier: Kemin. Positioned for: Oral health, Manufacturing & delivery. Company cites clinical studies on breath freshness lasting up to 12 hours and research on volatile sulfur compounds.
How to merchandise XCS-11®
Where it sits
Natural oral care aisle.
Pair it with
- natural toothpaste
- tongue scrapers
- xylitol mints
Who asks for it
Shoppers wanting alcohol-free mouthwash.
On the store floor
- Alcohol-free.
- Stabilized chlorine dioxide is the active in some fresh-breath rinses.
- Check the label for directions; it is not for swallowing.
Display idea
Group alcohol-free rinses under one sign.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.