Slendesta®
Potato protein extract containing proteinase inhibitor II (PI2), from upcycled potatoes.
Supplier: Kemin. Positioned for: Metabolic & weight, Blood sugar, Healthy aging, Energy & sports, Food & beverage formulation. Company cites 21 human clinical studies on PI2 involving more than 500 healthy participants.
How to merchandise Slendesta®
Where it sits
Weight management section.
Pair it with
- fibre supplements
- protein powder
- meal-replacement shakes
- nutrition bars
Who asks for it
Shoppers looking for non-stimulant appetite products.
On the store floor
- Made from potato protein, using potatoes that would otherwise go to waste.
- Stimulant-free.
- Ask about their goals and check the label for when to take it before meals.
Display idea
'Stimulant-free' tag on weight-management products.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.