Neumentix™
Water extract of patented spearmint lines bred to be high in polyphenols (rosmarinic acid).
Supplier: Kemin. Positioned for: Brain & cognition, Energy & sports, Healthy aging, Food & beverage formulation. Company cites 20 peer-reviewed publications, including 5 clinical trials.
How to merchandise Neumentix™
Where it sits
Brain and focus section, or sports nutrition.
Pair it with
- omega-3
- B vitamins
- L-theanine
- green tea
Who asks for it
Students, professionals and gamers looking at non-caffeine focus products.
On the store floor
- Made from spearmint plants bred for high polyphenol content.
- It is caffeine-free.
- Ask whether they want a stimulant-free option.
Display idea
'Focus without caffeine' shelf strip.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.