Macu-LZ™
Blend of the three macular carotenoids: lutein, RR-zeaxanthin and meso-zeaxanthin.
Supplier: Kemin. Positioned for: Eye health, Brain & cognition, Skin, hair & nails, Sleep, Mood & stress, Food & beverage formulation. Company describes formulation flexibility and bioavailable beadlet forms.
How to merchandise Macu-LZ™
Where it sits
Eye health section.
Pair it with
- omega-3
- bilberry
- multivitamins for seniors
Who asks for it
Shoppers comparing 'complete' eye formulas.
On the store floor
- Contains all three macular carotenoids, including meso-zeaxanthin.
- Available as oils and beadlets, so it turns up in many formats.
- Check the label for each carotenoid's amount.
Display idea
'Two vs. three carotenoids' comparison card.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.