Macu-LE™
Lutein esters from marigold flowers.
Supplier: Kemin. Positioned for: Eye health. No study count given on the product page.
How to merchandise Macu-LE™
Where it sits
Eye health section.
Pair it with
- zeaxanthin
- omega-3
- multivitamins
Who asks for it
Shoppers comparing lutein forms.
On the store floor
- This is the ester form of lutein, from marigold.
- Labels may list lutein esters or free lutein; the amounts are stated differently.
- Check the label to see whether it states lutein or lutein esters.
Display idea
Shelf note explaining 'free lutein' vs. 'lutein esters' on labels.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.