Enercera™
Polyphenol-rich nootropic ingredient taken for its effect during sleep on next-day focus.
Supplier: Kemin. Positioned for: Brain & cognition, Sleep, Energy & sports. Company describes it as clinically studied.
How to merchandise Enercera™
Where it sits
Brain and focus section, or a sleep/energy crossover set.
Pair it with
- magnesium
- B vitamins
- omega-3
Who asks for it
Professionals who want next-day focus products without caffeine.
On the store floor
- It is taken in the evening rather than as a morning stimulant.
- Caffeine-free polyphenol ingredient.
- Check the label for when to take it.
Display idea
Cross-merchandise between sleep and focus with a 'night for the day' card.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.