ButiShield™
Encapsulated, low-odour butyric acid with sustained release (over 35% butyric acid).
Supplier: Kemin. Positioned for: Digestive health. Company cites published science on butyrate.
How to merchandise ButiShield™
Where it sits
Digestive health section.
Pair it with
- probiotics
- prebiotic fibre
- digestive enzymes
Who asks for it
Gut-health enthusiasts who have read about butyrate.
On the store floor
- Butyrate is a short-chain fatty acid also made by gut bacteria from fibre.
- Encapsulated to keep the smell down.
- Ask what else they take for digestion and check the label for directions.
Display idea
'Fibre, probiotics, postbiotics, butyrate' gut-health map at the digestive bay.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.