BetaVia™
Algae-derived beta-1,3-glucan from a proprietary Euglena gracilis strain, offered at over 50% and over 95% purity.
Supplier: Kemin. Positioned for: Immune health, Digestive health, Respiratory health, Food & beverage formulation. Company cites clinical studies on immune and digestive outcomes, including a 90-day placebo-controlled trial in healthy adults.
How to merchandise BetaVia™
Where it sits
Immune section.
Pair it with
- vitamin D
- zinc
- probiotics
- mushroom extracts
- winter wellness teas
Who asks for it
Shoppers stocking up for cold season and those who know beta-glucans from mushrooms or yeast.
On the store floor
- It is a beta-glucan from algae, not yeast or mushrooms.
- Non-GMO and vegan-friendly source.
- Check the label for the beta-glucan percentage.
Display idea
'Where beta-glucans come from' card: oats, yeast, mushrooms, algae.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.