Ocitum™
Full-spectrum hydroethanolic holy basil (tulsi) extract, standardized for ursolic acid, eugenol and rosmarinic acid.
Supplier: K.Patel Phyto Extractions. Positioned for: Mood & stress, Sleep, Respiratory health. Company reports a 60-person, 8-week, placebo-controlled human study at 300 mg/day; no journal publication found.
How to merchandise Ocitum™
Where it sits
Stress and sleep section, near adaptogens.
Pair it with
- Ashwagandha
- Magnesium
- Herbal teas
- L-theanine products
Who asks for it
Adults looking at stress and sleep products who like traditional herbs.
On the store floor
- Tulsi is holy basil, a plant with deep roots in Indian tradition.
- This branded extract is standardized to three named compounds.
- Ask about their evening routine and suggest checking the label.
Display idea
Pair with tulsi tea on the same shelf.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).