AmVigour™
100% water-soluble amla (Emblica officinalis) fruit extract standardized for hydrolysable tannins.
Supplier: K.Patel Phyto Extractions. Positioned for: Skin, hair & nails, Healthy aging, Immune health, Digestive health, Topical & cosmetic, Food & beverage formulation. Company reports a randomized, single-blind, placebo-controlled skin study (24 people, 60 days, 1,000 mg/day); no journal publication found.
How to merchandise AmVigour™
Where it sits
Beauty-from-within or vitamin C section.
Pair it with
- Vitamin C
- Collagen
- Hyaluronic acid products
- Biotin
Who asks for it
Shoppers interested in skin products and Ayurvedic fruits.
On the store floor
- Amla is Indian gooseberry, a fruit used in Ayurveda.
- Fully water-soluble, so it suits drinks and powders.
- Ask what skin routine they follow and point to the label.
Display idea
Beauty-from-within display with amla fruit image.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).