AktiveX™
Standardized extract of a traditional Ayurvedic herb, used at a low dose of 150 mg a day, aimed at vitality and intimacy formulas for men and women.
Supplier: K.Patel Phyto Extractions. Positioned for: Men's health, Women's health, Energy & sports, Muscle & recovery, Mood & stress, Food & beverage formulation. Company reports a human clinical study with hormone and intimacy questionnaires; no journal publication found.
How to merchandise AktiveX™
Where it sits
Men's and women's vitality section.
Pair it with
- Zinc
- Maca products
- Ashwagandha
- B-complex vitamins
Who asks for it
Adults of both sexes comparing vitality and intimacy products.
On the store floor
- A branded Ayurvedic herb used at a small daily amount.
- Suitable for men's and women's products, per the maker.
- Ask about their goal and any medication, then direct them to the label.
Display idea
Couples' wellness display near Valentine's Day.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).