Robuvit®
Water-soluble extract of French oak wood (Quercus robur) made with a proprietary purification process; rich in roburins, which the body turns into urolithins.
Supplier: Horphag Research. Positioned for: Energy & sports, Muscle & recovery, Liver & detox, Mood & stress, Sleep, Men's health, Healthy aging, Food & beverage formulation. PubMed lists about 30 papers on Robuvit, mostly pilot and registry studies, covering energy, sport, recovery, liver markers, mood and muscle.
How to merchandise Robuvit®
Where it sits
Energy and sports nutrition section, or next to cleanse and liver products.
Pair it with
- B-complex vitamins
- Electrolyte mixes
- Milk thistle
- Coenzyme Q10
- Protein powder for older adults watching muscle
Who asks for it
Active adults, endurance athletes and people asking about non-caffeine energy options.
On the store floor
- It is an extract of French oak wood, the same species used for wine barrels.
- It is caffeine-free, which is useful information for shoppers comparing energy products.
- Ask whether they are looking for a daily product or something for training days, and check the label dose.
Display idea
Group it with other caffeine-free energy options under a clear 'no caffeine' sign.
What a store can say about a product made with Robuvit® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.
Clinical Review: Effects and Presumed Mechanism of Action of the French Oak Wood Extract Robuvit