Centellicum®
Standardized extract of Centella asiatica (gotu kola) developed by Horphag, aimed at collagen-related skin and vessel applications.
Supplier: Horphag Research. Positioned for: Skin, hair & nails, Heart & circulation, Women's health, Joint & mobility, Respiratory health, Healthy aging. Company cites more than 10 clinical trials; PubMed lists about 16 papers, many on its combination with Pycnogenol, covering scars, stretch marks, arteries, veins and joints.
How to merchandise Centellicum®
Where it sits
Beauty-from-within shelf, beside collagen and skin nutrients.
Pair it with
- Collagen peptides
- Vitamin C
- Topical scar or stretch-mark creams
- Hyaluronic acid
- Pycnogenol products, which it has been studied with
Who asks for it
New mothers and shoppers asking about skin appearance after pregnancy, weight change or surgery.
On the store floor
- It is a branded extract of gotu kola, a plant long used in Asian traditional practice.
- Its maker has run its own human studies on skin appearance.
- Ask about their situation and suggest they check with their care provider if they are pregnant or nursing.
Display idea
Pair it on a small 'skin from inside and out' end cap with topical creams.
What a store can say about a product made with Centellicum® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.