OliFuco®
Low-molecular-weight fucoidan (oligo fucoidan) powder hydrolysed from the brown seaweed Saccharina japonica (kelp).
Supplier: Hi-Q Marine Biotech. Positioned for: Immune health, Liver & detox, Heart & circulation, Healthy aging. Company reports 60+ published papers and 6 completed human clinical trials across its fucoidan ingredients.
How to merchandise OliFuco®
Where it sits
Sea vegetable and seaweed supplements, or immune section.
Pair it with
- Vitamin D
- Mushroom extracts
- Zinc
Who asks for it
Shoppers who already know fucoidan, often from Asian markets.
On the store floor
- A seaweed polysaccharide broken into smaller molecules by Hi-Q's hydrolysis process.
- Ask about thyroid conditions, since seaweed products can contain iodine; check the label.
- Anyone in medical treatment should check with their care team before adding supplements.
Display idea
Seaweed shelf grouping kelp, fucoidan and sea vegetables with a source map.
Before repeating any benefit, check what the finished product's licence or label allows in your market (for example a Health Canada NPN, a US structure/function statement or an EU authorised claim).