FucoBalan®
Brown seaweed (Saccharina japonica) extract supplied as a fucoxanthin-containing powder, positioned for blood-sugar and liver products.
Supplier: Hi-Q Marine Biotech. Positioned for: Blood sugar, Liver & detox, Metabolic & weight, Heart & circulation, Immune health. Company cites a double-blind randomized trial in 42 adults at Taipei Medical University.
How to merchandise FucoBalan®
Where it sits
Blood sugar or liver-health section.
Pair it with
- Milk thistle
- Chromium
- Berberine
- Fibre
Who asks for it
Shoppers looking at blood-sugar and liver products.
On the store floor
- Contains fucoxanthin, the pigment that gives brown seaweed its colour.
- Anyone on diabetes medication should check with a pharmacist first.
- Check the label for iodine content.
Display idea
Liver and metabolic set with a seaweed source card.
Claims vary by market, so confine shelf talk to what the finished product's own licence or label permits (Health Canada NPN, US structure/function wording, EU authorised claims).