DC-Minerolz™
Mineral concentrate from Taiwanese deep ocean water drawn from about 600 metres, processed to reduce sulfate while keeping calcium and magnesium.
Supplier: Hi-Q Marine Biotech. Positioned for: Energy & sports, Muscle & recovery, Food & beverage formulation, Blood sugar, Heart & circulation, Liver & detox, Topical & cosmetic. Company points to published research on deep sea water.
How to merchandise DC-Minerolz™
Where it sits
Electrolyte and hydration section.
Pair it with
- Electrolyte powders
- Magnesium
- Sports drinks
- Mineral drops and trace-mineral concentrates
Who asks for it
Active shoppers and those interested in mineral waters.
On the store floor
- Minerals drawn from deep ocean water off Taiwan.
- Check the label for magnesium, calcium and sodium per serving.
- Ask whether they also use another electrolyte product.
Display idea
Hydration display for summer with a source-depth graphic.
What staff can say depends on each finished product's licence or label in your market, such as a Health Canada NPN, a US structure/function statement or an EU authorised claim, so read the label first.