Vitamins
Vitamin raw materials distributed for supplement and food manufacturers.
Supplier: Faravelli. Positioned for: Immune health, Bone health, Women's health, Food & beverage formulation, Manufacturing & delivery. Commodity category.
How to merchandise Vitamins
Where it sits
Vitamin aisle.
Pair it with
- Minerals
- Multivitamins
- Omega-3s
- Probiotics
Who asks for it
Everyday supplement shoppers.
On the store floor
- Ask whether they already take a multivitamin before adding single vitamins.
- Compare the form named on the label (for example D3 vs D2).
- Check the % daily value.
Display idea
Vitamin 'basics' bay with clear form-by-form labels.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).
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