Minerals
Mineral salts and chelates distributed for supplement makers.
Supplier: Faravelli. Positioned for: Bone health, Energy & sports, Food & beverage formulation, Manufacturing & delivery. Commodity category.
How to merchandise Minerals
Where it sits
Mineral section.
Pair it with
- Vitamin D
- Multivitamins
- Electrolytes
- Calcium-rich foods
Who asks for it
Shoppers comparing magnesium, zinc, calcium and iron forms.
On the store floor
- Mineral forms (citrate, glycinate, oxide) are listed on the label.
- Ask which form they've tried and how it suited them.
- Check elemental amount per serving.
Display idea
Form-comparison chart for magnesium.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).
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