Lecithins
Lecithin ingredients (for example soy and sunflower) used as emulsifiers and as supplements.
Supplier: Faravelli. Positioned for: Food & beverage formulation, Manufacturing & delivery. Commodity category.
How to merchandise Lecithins
Where it sits
Specialty foods or supplement section with lecithin granules.
Pair it with
- Smoothie bases
- Nut butters
- Baking ingredients
- Omega-3s
Who asks for it
Home cooks and smoothie makers.
On the store floor
- Ask whether they prefer soy-free; sunflower lecithin is an option.
- Granules mix into smoothies and baking.
- Check the source plant on the label.
Display idea
Smoothie-builder display with lecithin, protein and seeds.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).