Antioxidants
Antioxidant raw materials such as plant extracts and polyphenols distributed for supplements and functional foods.
Supplier: Faravelli. Positioned for: Healthy aging, Eye health, Immune health, Food & beverage formulation. Varies by material.
How to merchandise Antioxidants
Where it sits
Antioxidant and healthy-aging section.
Pair it with
- Vitamin C
- CoQ10
- Green tea extracts
- Berry powders
Who asks for it
Healthy-aging shoppers.
On the store floor
- Ask which source they prefer: fruit, tea, or other plants.
- Read the standardization on the label (for example % polyphenols).
- Many come from familiar foods.
Display idea
Colourful food-source display (berries, tea, grapes).
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).
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