EPAX® Ultra Concentrates
Fish-oil omega-3 concentrates with at least 700 mg/g EPA plus DHA, mostly in re-esterified triglyceride (rTG) form, in several EPA:DHA ratios.
Supplier: Epax. Positioned for: Heart & circulation, Brain & cognition, Joint & mobility, Mood & stress, Eye health, Energy & sports, Pregnancy & infant, Healthy aging. Epax says its concentrates have been used in 100+ clinical studies.
How to merchandise EPAX® Ultra Concentrates
Where it sits
Omega-3 and fish oil bay in the supplement aisle, refrigerated or ambient as the label directs.
Pair it with
- Vitamin D
- Vitamin K2
- Krill or algal omega-3 for comparison
- Joint formulas
Who asks for it
Shoppers who want fewer, smaller softgels for their daily omega-3 amount.
On the store floor
- Concentrated to at least 700 mg/g EPA plus DHA, so the label EPA and DHA per softgel is worth comparing.
- Most grades are re-esterified triglyceride form; ask what form the shopper used before.
- Made in Norway from marine oils; check the label for the source fish.
Display idea
Shelf-talker comparing 'mg EPA + DHA per softgel' across brands rather than 'mg fish oil'.
Before repeating any benefit, check what the finished product's licence or label allows in your market (for example a Health Canada NPN, a US structure/function statement or an EU authorised claim).