EPAX® Omega 3-9-11
Concentrate combining EPA and DHA with cetoleic and gondoic acids at 720 mg/g or more total.
Supplier: Epax. Positioned for: Skin, hair & nails, Metabolic & weight, Heart & circulation, Blood sugar. Epax cites a randomised, double-blind pilot trial on a cetoleic-rich oil (skin, 2024) plus preclinical metabolic work; a 2026 trial covers omega-3 status.
How to merchandise EPAX® Omega 3-9-11
Where it sits
Omega-3 and fish oil bay in the supplement aisle, refrigerated or ambient as the label directs.
Pair it with
- Collagen
- Vitamin D
- Fibre supplements
Who asks for it
Shoppers who want omega-3 plus the newer omega-9 and omega-11 in one product.
On the store floor
- Combines EPA, DHA, omega-9 and omega-11 from North Atlantic fish.
- Check the label for the amount of each fatty acid per serving.
- Ask what they currently take so they don't double up on fish oil.
Display idea
Place next to standard fish oil with a tag noting the added fatty acids.
What staff can say depends on each finished product's licence or label in your market, such as a Health Canada NPN, a US structure/function statement or an EU authorised claim, so read the label first.