EPAX® Evolve 05
Patent-protected marine oil concentrate containing very-long-chain polyunsaturated fatty acids (VLC-PUFA), at least 50 mg/g, plus omega-3.
Supplier: Epax. Positioned for: Healthy aging, Eye health, Brain & cognition, Women's health, Men's health. Epax calls it the first commercially available VLC-PUFA; published work so far is safety testing, with no human efficacy trial found.
How to merchandise EPAX® Evolve 05
Where it sits
Omega-3 bay or the healthy-aging set.
Pair it with
- NAD+ or other longevity products
- Coenzyme Q10
- Lutein
- Preconception and fertility supplements
Who asks for it
Early adopters who follow longevity research.
On the store floor
- Contains very-long-chain fatty acids, a newer class beyond EPA and DHA.
- Research on VLC-PUFA is still early, so stick to what the label says.
- Made by Epax in Norway from marine oil.
Display idea
A 'new science' shelf-talker explaining what VLC-PUFA stands for.
Claims vary by market, so confine shelf talk to what the finished product's own licence or label permits (Health Canada NPN, US structure/function wording, EU authorised claims).