EPAX® Core Concentrates
Traditional high-strength fish-oil omega-3 concentrates up to 699 mg/g EPA plus DHA, in rTG and ethyl ester forms.
Supplier: Epax. Positioned for: Heart & circulation, Joint & mobility, Brain & cognition, Energy & sports, Pregnancy & infant, Immune health, Healthy aging. Epax says its concentrates have been used in 100+ clinical studies.
How to merchandise EPAX® Core Concentrates
Where it sits
Omega-3 and fish oil bay in the supplement aisle, refrigerated or ambient as the label directs.
Pair it with
- Vitamin D
- Multivitamins
- Coenzyme Q10
Who asks for it
Everyday omega-3 buyers moving up from basic fish oil.
On the store floor
- A concentrated fish oil, so less oil per serving than standard 30% fish oil.
- Comes in triglyceride or ethyl ester form; the label usually says which.
- Ask how many softgels a day they want to take, then compare EPA and DHA per serving.
Display idea
Group omega-3s by EPA+DHA per serving with a simple good/better/best sign.
What staff can say depends on each finished product's licence or label in your market, such as a Health Canada NPN, a US structure/function statement or an EU authorised claim, so read the label first.