EPAX® Cetoleic 2040
Marine oil concentrate high in long-chain monounsaturated fatty acids (omega-11 cetoleic and omega-9 gondoic) with low EPA and DHA.
Supplier: Epax. Positioned for: Metabolic & weight, Skin, hair & nails, Healthy aging, Heart & circulation. Positioned by Epax as a research platform; human trials exist on cetoleic-rich fish oils (skin quality, omega-3 status), not on this exact grade.
How to merchandise EPAX® Cetoleic 2040
Where it sits
Specialty oils within the omega-3 bay.
Pair it with
- Standard omega-3 concentrates
- Collagen
- Fibre supplements
Who asks for it
Shoppers who ask about 'omega-11' or North Atlantic fish oils.
On the store floor
- Its main fatty acids are omega-9 and omega-11, not EPA and DHA.
- Ask whether they also want EPA and DHA, since this oil is low in both.
- A newer branded Epax ingredient.
Display idea
Simple chart showing omega-3, omega-9 and omega-11 sources.
Before repeating any benefit, check what the finished product's licence or label allows in your market (for example a Health Canada NPN, a US structure/function statement or an EU authorised claim).