Xanthogreen®
Lutein esters from marigold, extracted with a patented solvent-free CO2 process and formulated with BioRelay™ oil technology, in three grades.
Supplier: Ennature Biopharma. Positioned for: Eye health, Healthy aging. Company cites one human study, not yet published at the time of writing.
How to merchandise Xanthogreen®
Where it sits
Eye health section.
Pair it with
- zeaxanthin
- omega-3
- bilberry
Who asks for it
Screen-heavy workers and older adults.
On the store floor
- Lutein esters from marigold flowers.
- Extracted without solvents using CO2.
- Check the label for whether it states lutein or lutein esters.
Display idea
Eye-health end-cap with a lutein forms guide.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.