Maxicuma®
Low-dose curcumin (not less than 40% curcuminoids) with a lecithin-based BioRelay™ coating to make it water-dispersible.
Supplier: Ennature Biopharma. Positioned for: Joint & mobility, Energy & sports, Muscle & recovery, Food & beverage formulation. Company cites two published human studies (one absorption study, one 90-day joint study) at 100 or 250 mg a day; not indexed on PubMed under the brand name.
How to merchandise Maxicuma®
Where it sits
Turmeric and joint section.
Pair it with
- omega-3
- boswellia
- collagen
- glucosamine
Who asks for it
Shoppers who want a small capsule or a lower-dose curcumin.
On the store floor
- Low milligram dose because of the lecithin coating, not because it is weak.
- Made from turmeric rhizome.
- Compare labels by curcuminoid amount, not total milligrams.
Display idea
Shelf card explaining why curcumin labels list very different doses.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.