CultureSelect
Library of characterized probiotic strains (Bifidobacterium, Lactobacillus, Lactococcus, Streptococcus and Enterococcus species), sold single or as custom blends.
Supplier: CSL USA. Positioned for: Digestive health, Immune health, Women's health, Pregnancy & infant, Children, Oral health, Skin, hair & nails, Seasonal & allergy, Energy & sports, Respiratory health, Healthy aging, Topical & cosmetic, Food & beverage formulation, Pets. Company says named strains have clinical studies in gut, women's, immune, oral, skin, sports and healthy-aging areas.
How to merchandise CultureSelect
Where it sits
Probiotic section; women's and children's probiotic sub-sets.
Pair it with
- prebiotic fibre
- vitamin D
- cranberry (women's set)
- fermented foods
- natural oral care (oral strains)
Who asks for it
Shoppers comparing multi-strain probiotics by strain list.
On the store floor
- Strains come from Sacco System, an Italian culture maker with a long dairy history.
- Each strain has its own code; research applies only to the strain studied.
- Check the label for strain codes, CFU at expiry and storage.
Display idea
Shelf guide showing how strain codes appear on labels.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.