MucoJoint™
Muco-polyprotein complex extracted from bovine cartilage; a shark-cartilage version is sold as MucoJoint-S.
Supplier: Botanic Healthcare. Positioned for: Joint & mobility, Muscle & recovery. Company cites in vitro comparison with chondroitin sulfate.
How to merchandise MucoJoint™
Where it sits
Joint and mobility section.
Pair it with
- Glucosamine
- Collagen
- Turmeric
- Topical rubs
Who asks for it
Shoppers comparing cartilage-based joint products.
On the store floor
- It is extracted from cartilage and contains a protein-sugar complex.
- There is a bovine version and a shark version, so check the source.
- Ask about allergies and dietary needs before recommending a source.
Display idea
Show the animal source clearly on shelf tags for all cartilage products.
What a store can say about a product made with MucoJoint™ depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.