Lutenic®
Lutein extracted from marigold petals (Tagetes erecta).
Supplier: Botanic Healthcare. Positioned for: Eye health, Healthy aging. Company relies on published lutein literature.
How to merchandise Lutenic®
Where it sits
Eye health section.
Pair it with
- Zeaxanthin
- Bilberry
- Omega-3 DHA
- Blue-light glasses
Who asks for it
Screen users and older shoppers.
On the store floor
- It is lutein extracted from marigold petals.
- Lutein is a pigment also found in leafy greens and egg yolks.
- Ask about their diet; leafy greens are a food source worth mentioning.
Display idea
Pair eye supplements with a list of lutein-rich foods.
What a store can say about a product made with Lutenic® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.