Guarsol™
Partially hydrolyzed guar gum (PHGG), a fully water-soluble prebiotic fibre made by enzyme treatment of guar.
Supplier: Botanic Healthcare. Positioned for: Digestive health, Food & beverage formulation. Company relies on published PHGG literature.
How to merchandise Guarsol™
Where it sits
Fibre and digestive section.
Pair it with
- Probiotics
- Psyllium
- Digestive enzymes
- Water bottles
Who asks for it
Shoppers wanting a gentle, mix-anywhere fibre.
On the store floor
- It is a fibre from the guar bean that dissolves fully in water.
- It has little taste or texture in drinks.
- Suggest starting with a small amount and drinking plenty of water.
Display idea
Pair with probiotics under a 'prebiotic + probiotic' sign.
What a store can say about a product made with Guarsol™ depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.