AshwaMind®
Full-spectrum ashwagandha (Withania somnifera) extract standardized to six withanolides.
Supplier: Botanic Healthcare. Positioned for: Brain & cognition, Mood & stress, Healthy aging. Company reports one placebo-controlled trial in 30 adults aged 40 to 70 over 56 days on memory and cognition scores; not found in PubMed.
How to merchandise AshwaMind®
Where it sits
Adaptogen or mood and stress section.
Pair it with
- Magnesium
- L-theanine
- Rhodiola
- Herbal teas
Who asks for it
Students, professionals and shoppers already familiar with ashwagandha.
On the store floor
- It is made from ashwagandha grown with a seed-to-shelf approach.
- It is standardized to six named withanolides.
- Ask about thyroid medication, pregnancy or other medicines, and point them to a pharmacist.
Display idea
Adaptogen shelf with a card explaining that root-based extracts vary by standardization.
What a store can say about a product made with AshwaMind® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.