AbsoCurcumin®
Full-spectrum turmeric (Curcuma longa) extract containing the three main curcuminoids.
Supplier: Botanic Healthcare. Positioned for: Joint & mobility, Healthy aging, Food & beverage formulation. Company reports one randomized, placebo-controlled trial in 30 adults over 56 days on joint measures; not found in PubMed.
How to merchandise AbsoCurcumin®
Where it sits
Turmeric and joint section.
Pair it with
- Black pepper extract
- Omega-3
- Glucosamine
- Golden milk blends
Who asks for it
Shoppers who already use turmeric and want a standardized extract.
On the store floor
- It is a standardized extract of turmeric root, not just ground spice.
- It contains the three curcuminoids found in turmeric.
- Ask about blood-thinning medication and suggest a pharmacist check before starting.
Display idea
Show turmeric root and powder next to extracts to explain the difference.
What a store can say about a product made with AbsoCurcumin® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.