Zea-gen®
Meso-zeaxanthin (3R,3'S-zeaxanthin), one of the three macular carotenoids, sourced from marigold.
Supplier: Bio-gen Extracts. Positioned for: Eye health, Brain & cognition, Healthy aging. Company cites literature on macular carotenoids; used alongside lutein in combination formulas.
How to merchandise Zea-gen®
Where it sits
Eye health section, next to lutein products.
Pair it with
- Lutein
- Omega-3 DHA
- Bilberry
- Eye drops
Who asks for it
Shoppers comparing full-spectrum eye formulas that list all three macular carotenoids.
On the store floor
- Meso-zeaxanthin is one of three carotenoids found in the centre of the retina.
- Look for products that list lutein, zeaxanthin and meso-zeaxanthin together.
- Ask which eye product they use now and compare what each label contains.
Display idea
Use a simple diagram card of the three macular carotenoids to explain label differences.
What a store can say about a product made with Zea-gen® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.