Ultra-gen Omega®
Vegan omega-3-6-9 blend made from black seed and flax seed oils.
Supplier: Bio-gen Extracts. Positioned for: Heart & circulation, Healthy aging. Company relies on published omega fatty acid literature.
How to merchandise Ultra-gen Omega®
Where it sits
Oils and essential fatty acids section, plant-based shelf.
Pair it with
- Algae omega-3
- Vitamin D
- Ground flax
- Vegan multivitamins
Who asks for it
Vegans and vegetarians looking for a plant-based omega product.
On the store floor
- It is a fully plant-based blend of omega-3, -6 and -9 from seeds.
- Plant omega-3 is ALA, which differs from the EPA and DHA in fish or algae oils.
- Ask whether they eat fish, then compare plant and algae options.
Display idea
Add a shelf card comparing ALA, EPA and DHA sources so shoppers can choose between plant and marine oils.
What a store can say about a product made with Ultra-gen Omega® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.