Ultra Caro-gen®
Blend of natural beta-carotene, palm-free alpha-carotene from carrot and xanthophylls such as lutein and zeaxanthin.
Supplier: Bio-gen Extracts. Positioned for: Eye health, Healthy aging, Food & beverage formulation. Company relies on published carotenoid literature.
How to merchandise Ultra Caro-gen®
Where it sits
Antioxidant section or within multivitamin sets.
Pair it with
- Multivitamins
- Vitamin E
- Lutein
- Greens powders
Who asks for it
Shoppers wanting a mixed-carotenoid product closer to the range found in vegetables.
On the store floor
- It combines several carotenoids rather than beta-carotene alone.
- Its alpha-carotene comes from carrots, not palm oil.
- Ask whether they already use a multi with carotenoids so they can compare.
Display idea
Group mixed-carotenoid products together with a 'from vegetables' tagline.
What a store can say about a product made with Ultra Caro-gen® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.