Regenate®
Palmitoylethanolamide (PEA), a fatty acid amide also found in foods such as egg yolk and peanuts, offered in micronized and cold-water-dispersible grades.
Supplier: Bio-gen Extracts. Positioned for: Joint & mobility, Muscle & recovery, Energy & sports, Sleep, Healthy aging, Food & beverage formulation, Topical & cosmetic. A 2025 published pharmacokinetic study compares its micronized and water-dispersible grades with standard PEA; no human efficacy trial on the brand found. Company cites 40+ studies on PEA in general.
How to merchandise Regenate®
Where it sits
Joint and mobility set, or sports recovery.
Pair it with
- Turmeric/curcumin
- Magnesium
- Omega-3
- Topical rubs
Who asks for it
Active adults and older shoppers asking about newer joint and recovery ingredients.
On the store floor
- PEA is a compound the body makes on its own and that also occurs in some foods.
- Regenate is offered in grades designed for better dispersion in water.
- Ask what they currently take so you can check for overlap, and point them to the label dose.
Display idea
Add a 'new to the shelf' tag so shoppers who have heard of PEA can find it.
What a store can say about a product made with Regenate® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.