OptiFlavone®
Soy isoflavones (daidzein and genistein) made from non-GMO soybeans.
Supplier: Bio-gen Extracts. Positioned for: Women's health, Bone health. Company relies on published soy isoflavone literature.
How to merchandise OptiFlavone®
Where it sits
Women's health section, menopause set.
Pair it with
- Calcium and vitamin D
- Magnesium
- Black cohosh
- Cooling sprays or bedding products
Who asks for it
Women in their 40s and 50s comparing menopause products.
On the store floor
- It contains isoflavones extracted from non-GMO soybeans.
- Isoflavones are plant compounds often called phytoestrogens.
- Ask about any medications or health conditions and suggest they speak with their practitioner.
Display idea
Build a menopause bay with a printed list of questions to bring to a practitioner.
What a store can say about a product made with OptiFlavone® depends on that finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so check it before describing uses.